Kryotech Renegade

There are those that will look at a painting, turn around, shrug and mutter "I could do that." And there are those that will marvel at a sculpture while thinking "that doesn't seem hard at all." The common ground shared in both those examples is the fact that regardless of what one is capable of reproducing, there is no replacement for the creativity and thought that goes into creating the first painting of its kind or the first captivating sculpture of its time. At the same time, it's easy to say that Kryotech should have created a Cool Pentium II 600 system, however from the point of view of the company, it's not that easy to implement. If it were, there would be thousands of hardware enthusiasts producing their own home-made Kryotech Cool P2 systems, fortunately, for the sake of originality, there was only one Pablo Picasso, one Michelangelo Buonarroti, and only one Kryotech.

Let's first go back to Kryotech's inevitable "flagship," the Cool K6-3. When unpacking the Kryotech Cool K6-3 500 from its well-constructed box, AnandTech made the point to the Kryotech representative present in the lab that the attention to the quality packaging used was excellent. The representative then responded by saying, "well, when you buy a Ferrari you expect to get the best, and we'll offer no less." Kryotech couldn't have been closer to the truth with that off the record statement, not in reference to the quality of their products or their performance, rather in reference to the incredible price of their supercooled solutions. Like an exotic sports car, even the more cost effective Cool K6-3 500 provides little more than a motherboard, CPU, and a case for over $1200, definitely out of the reach of your average consumer. At the same time, those users not looking for performance, but added stability for the money aren't being satisfied either, as the still relatively infant Super7 driver support backing the Cool K6-3 500 is not enough to convince that portion of the market to consider Kryotech as a solution.

What Kryotech is offering, is nothing more than a Ferrari. Would a person only driving to work and back, while obeying the speed limit, ever notice the true benefits of owning a $300,000 sports car? Probably not. Similarly, would a person only using their computer for business tasks truly notice the benefits of a $1295 bare bones supercooled Kryotech system? You know the answer. So what Kryotech has on their hands is a niche product that is pretty much reserved for those that want a cool "toy" to play with (if you've ever talked to a Ferrari owner you know that the word "toy" is apparently synonymous with their expensive investment), due to the fact that the performance benefit the Cool K6-3 500 offers over the much cheaper competition is relatively negligible. If making a profit wasn't critical to the success of a business, then Kryotech would be just fine with their "flagship" product on the market by itself, but in reality, profit does determine whether a business succeeds or drops dead, in which case, it is about time for Kryotech to stop thinking about a niche market and start thinking about a product for the masses.