AMD Adjusts Launch Price of Radeon RX 5700 Series: XT Down To $399, Standard Down To $349by Andrei Frumusanu on July 5, 2019 5:30 PM EST
- Posted in
- Radeon RX 5700
The new Radeon RX 5700 hasn’t even yet officially launched as we’re still awaiting Sunday the 7th of July, yet AMD in a rare event has now officially announced that is it adjusting the launch prices of the new Navi cards to lower price points.
Originally, the Radeon 5700 XT Anniversary edition, the XT, and the standard variant were priced at $499, $449, and $379. AMD has now lowered the price points to $449, $399 and $349.
|AMD Radeon RX Series Specification Comparison|
|AMD Radeon RX 5700 XT||AMD Radeon RX 5700||AMD Radeon RX 590||AMD Radeon RX 570|
|Throughput (FP32)||9.75 TFLOPs||7.9 TFLOPs||7.1 TFLOPs||5.1 TFLOPs|
|Memory Clock||14 Gbps GDDR6||14 Gbps GDDR6||8 Gbps GDDR5||7 Gbps GDDR5|
|Memory Bus Width||256-bit||256-bit||256-bit||256-bit|
|Typical Board Power||225W||180W||225W||150W|
|Manufacturing Process||TSMC 7nm||TSMC 7nm||GloFo/Samsung 12nm||GloFo 14nm|
|Architecture||RDNA (1)||RDNA (1)||GCN 4||GCN 4|
|GPU||Navi 10||Navi 10||Polaris 30||Polaris 10|
The move isn’t unprecedented, but is something extremely rare. What is interesting is that AMD’s Scott Herkelman (CVP & GM AMD Radeon) yesterday posted an interesting but short tweet:
Jebaited— Scott Herkelman (@sherkelman) July 4, 2019
Scott's snarky tweet is suggesting AMD had planned the move all along- playing a bait & switch in terms of the pricing of the RX 5700, most likely in preparation and in response to Nvidia’s newest Super card line-up.
We’re looking forward to covering the RX 5700 series cards when the time comes – hopefully soon!
Source: @Radeon on Twitter
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edzieba - Saturday, July 6, 2019 - linkScenario A: AMD caught on-the-trot with the Super series pricing and positioning, and have had to cut their margins to compete. Consumer win, AMD loss).
Scenario B: AMD planned all along to sandbag the pricing, meaning they artificially inflated the price in order to prompt Nvidia not to lower Super pricing to match. AMD win, consumer loss.
wr3zzz - Saturday, July 6, 2019 - linkHow does consumer lose in scenario B? We got better price-performances than before regardless.
edzieba - Saturday, July 6, 2019 - linkIf the 'true' price were distributed from the start, the Super line would have been price targeted to compete with that price, not an inflated price.
BenSkywalker - Saturday, July 6, 2019 - linkScenario A there was nothing surprising about the super launch outside of some ray tracing bench outliers, which would make AMD look ignorant.
Scenario B use the biggest gaming convention in the world to make your own gaming products look markedly worse so you can get a pr bump footnote on dedicated tech sites a month later- that would make them utter morons.
There is a reason AMD's PR is an abject failure attracting people outside of the devoted.
Yojimbo - Saturday, July 6, 2019 - linkSo if AMD originally launched at $399 and $349 then NVIDIA would have... launched at the same Super prices and not made AMD change their prices before the cards were actually released? That would be better for AMD. Or launched at even lower Super prices in which case AMD would reduce their prices even more, in which case AMD tricked NVIDIA into higher price points for both of their products and therefore hurt consumers? Maybe he ought to think through what his snarky comments imply before he tweets them out.
Cooe - Tuesday, March 23, 2021 - linkIf AMD had kept the original prices, Super would have been priced cheaper & shoved Navi out of the market.
TristanSDX - Saturday, July 6, 2019 - linklet they also slash prices of Ryzens 3000, bo 10-15%
eastcoast_pete - Saturday, July 6, 2019 - linkGood! Let the price wars begin!
Two other comments: I don't get the obsession about which company can make how many transistors cheaper - I don't care, I am not a buddy of either Jensen Huang or Lisa Hsu. Isn't it all about bang for your buck, or Euro, or Pound, or Yen, or Yuan? So, whichever card does what I want at a good price, and without doubling my electric bill or heating the entire house gets my money.
Lastly, regarding the design of the enclosures of the new Navi cards: What's up with that strange kink in the top of the enclosures for the 5700 XT (and the Anniversary Edition)? Looks like somebody banged it against a sharp edge and dented it. I had to do a double take to make sure it wasn't just my eyes playing tricks on me. The plain 5700 doesn't have that. Any ideas why "the kink is in"?
Zaibatsu - Sunday, July 7, 2019 - link"Bend the rules" was written on the 5700 XT box.
WaltC - Saturday, July 6, 2019 - linkI think that these prices were the original MSRPs all along. AMD invites nVidia to match its pricing, nVidia responds with "Super" (which no one who bought a 2080/2070/2060 recently appreciates, I'm sure!), then AMD drops pricing further. 4d chess with Mr. Spock...;)